Digital Road Map – Whole Foods Market

This is a site I designed and developed for Whole Foods Market. The idea behind it was to create an internal space where project managers could easily input status updates for projects in their Digital Road Map.

Built in WordPress, I focused on an intuitive information architecture and easy to use back end for project managers.

I used custom post types to create projects, project updates, and a project taxonomy to group individual project pages and articles together.

I wanted to minimize the use of plugins so I could keep the back end interface as simple and intuitive as possible. For the front end of the theme I utilized Zurb’s Foundation framework to save time and help make the site responsive.